Third Eye by Iris ICT

We exist to empower hospitals with the resources to combat surgical retention errors and provide insight for every incision​
About

Meet the Team

Mitchell Steele

Mitchell Steele is a Co-Founder of Iris ICT, driven by a strong interest in improving safety and accountability in the operating room. That interest led to the creation of Iris, where he leads the development of its “Third Eye” computer vision platform designed to enhance surgical awareness and reduce preventable errors.
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He is a senior at Wichita State University studying Biomedical Engineering, with a background in biomechanics and motion capture.

Taylor Spinelli

Taylor Spinelli is a Co-Founder of Iris ICT, where she leads operations, team coordination, and outreach. She helps drive the execution of the project, ensuring alignment across the team as Iris develops its “Third Eye” computer vision platform.
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She is a senior at Wichita State University studying Biomedical Engineering, with years of research experience in cardiovascular devices.

Jake Brotherton

Jake Brotherton is a Co-Founder of Iris ICT, where he supports the branding and industry engagement of its “Third Eye” computer vision platform. He contributes through research, development, communication, and team collaboration.

He is a senior Biomedical Engineering student at Wichita State University with experience in computer physics modeling and prosthetics.

Yolanda Gonzalez

Yolanda Gonzalez is a Co-Founder of Iris ICT where she supports the development and execution of its “third eye” computer vision platform. She plays a key role in organization, detail-oriented work, and team support.

She is a Biomedical Engineering student at Wichita State University with a concentration in Biomechanics and Mechanobiology and a minor in Biology, recognized for her strong work ethic and attention to detail.
Features

Location and Identification Together for the first time

Discover how our one-of-a-kind system can revolutionize surgical retention errors

Computer Vision Automation

Information available at your disposal

Smart Insights

See your tools with location history and time stamps

Helpful alerts

No tools left behind with auditory and visual alerts

Zone Control

Set and preset operating room zones for helpful alerts with grid locations

Work Process

Getting Started with Your Third Eye

See how easy it is to streamline your current workflow with our device

Step 01

Operating Room Livestream

When our system is setup in the operating room, the cameras feed into a local Third Eye program

Workflow
Optimization
Step 02

Processing and Tool Recognition

Third Eye processes the camera feed live, identifying tools and their locations in real-time

Workflow
Optimization
Step 03

Data Output

The system populates the feed with boxes and labels alongside creating a table of tool histories and timestamps

Workflow
Optimization
Business Model

The Third Eye Model

How we do it better than our competitors

Initial Installation

$100,000 / OR

$199.00 / month

Includes

  • Camera Hardware

  • System Setup

  • Integration

  • Staff Onboarding

Campus Subscription

$200,000 / year

$220.00 / month

Includes

  • AI Analytics Platform

  • Real-time Monitoring

  • Software Updates

  • 24/7 Support Services

Exponential Revenue Growth

Enterprise expansion
contracts

$220.00 / month

Includes

  • Multi-Hospital Contracts

  • Connected to Large Healthcare Systems

  • High-Value Expansion

  • Positive Brand Awareness

Integration

Effortless Security

Third Eye provides seamless integration with hospital systems, avoiding workflow hinderance and increasing security.

Meet Our Board

See who's supporting us in our mission

Adam Key

Adam Key is an innovation and AI enablement professional at IMA Financial Group, where he leads AI-driven workflow automation and digital transformation initiatives. A co-founder of ColdPulse — a 3rd-place finalist in the Shocker New Venture Competition — Adam brings hands-on startup experience spanning product development, pitching, and go-to-market strategy. He is currently building Livd, a cohort-based life experience and achievement platform, and founded RISE, a growing fitness and wellness community.
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Adam holds a Master's in Innovation Design from Wichita State University and brings a rare blend of AI expertise and entrepreneurial execution to any venture he advises.

Trevor Cumpston

Trevor Cumpston is an analyst at Koch Disruptive Technologies, where he supports investments in high-growth companies and emerging technologies. With prior experience at Koch Ag & Energy Solutions, he brings a strong foundation in strategy, operations, and value creation across complex industries.
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A graduate of Wichita State University, Trevor combines sharp analytical thinking with a practical operator’s mindset, making him a valuable asset to Iris ICT.

TJ Lutz

TJ Lutz is a founding member and former CFO of Silicon Valley computer vision startup Standard AI. Able to grow from a small garage operation in 2017, being accepted into Y Combinator, and leading to a one billion dollar valuation, he oversaw rapid growth and immense change throughout his years with Standard. With his experience ranging from finance and organizational structure, all the way down to personally installing camera arrays, TJ’s experience will be an invaluable asset to Iris ICT.

Greg Giefer

Greg Giefer is the Chief Sales Officer at DARI Motion, where he leads commercial strategy and has spearheaded over $21 million in capital raises for the company’s markerless motion capture technology. With a background that includes leadership roles at GE Healthcare and Medtronic, he specializes in scaling medical technology and driving growth across healthcare and professional sports markets.
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A University of Notre Dame graduate, Giefer leverages deep expertise in biomechanical data and healthcare commercialization to expand the footprint of digital health solutions. His medical business and healthcare expertise will be of great help to Iris ICT.

Rob Farmer

Rob Farmer is a Principal Clinical Account Specialist for Johnson & Johnson MedTech/Electrophysiology in Wichita, Kansas. With over 30 years of experience in healthcare, Rob provides case support for Electrophysiologic procedures, and educational programs as a Certified Field Trainer/ACAS Ambassador. Originally from Garden Plain, Kansas, Rob pursued undergraduate education in Radiologic Technologies and Biology; developed his professional skills in diagnostic Radiology and Cardiac Catheterization; and completed a Graduate degree and board certification in both Cardiac Devices and Clinical Cardiac Electrophysiology.  
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Based in rural Kansas, Rob enjoys spending his “non-clinical” time with his wife and three children and actively composing/arranging/performing music.
FAQ

Frequently Asked Questions

Everything you need to know about our platform answered clearly and simply

What does Third Eye do?

Third Eye is a proprietary computer vision system that integrates into operating rooms workflows to locate and identify tools to prevent surgical tools being left behind in the patient.

Do I need any technical or coding knowledge?

Nope! Third Eye is meant to be seamlessly integratable into operating room workflows. It will require minimal training to operate the software, but Third Eye was created to be intuitive so it can be used by most!

Is my data safe and secure?

Yes! Third Eye is a local system that backs up livestreams to a local drive that wipes the data clean in a configurable amount of time set to the hospital's preference.

How long does setup take?

Near instantly. Third Eye is a program that can be executed and shut down with ease. Initial installation for the system will vary.

Can I integrate this with my existing tools?

Yes! The only addition to the operating room is our camera and computer. The tools will operate seamlessly with Third Eye from the start!